Gone are the days where commercials were shown between cricket.
Now, cricket is shown between commercials.
I was visiting India when the World Cup was going on.
I was watching Sony.
How many commercials!
As soon as the ball released from the bowler's hand they cut to commercials. And when they come back the first ball of next over is almost over. I got a doubt whether Sony was doing the viewers a 'Great' favor by showing cricket in between their commercials.
But after my India vacation I came back to US and was watching the same World Cup here in Dish.
What a way to watch.
Hardly any commercials.
No interruption of the match or commentary.
I understand I paid $200 for this World Cup and its free in India.
So showing commercials is a necessity in India. But there is a limit to that.
These things clearly show that the game of cricket is now mostly under the control of big sponsors.
BCCI - Board of Cricket Controversy in India
BCCI - Board of Cricket Commercials in India
ICC - International Commercial Council